Sustainable Design Blog
Expert insights on sustainable packaging design for Australian small brands.
Lessons from Cadbury’s new Mini Eggs Packaging Design
I always look forward to the holiday seasons because that's when big brands bring out their A-game for packaging design. And this Easter, chocolate giant Cadbury is back in the spotlight. In 2024, Cadbury (owned by Mondeléz International) made headlines for what some...
Packaging projects should start with a review, not a concept
If you've ever worked with a packaging designer you'll know we get really excited about the creative possibilities. One mention of your category or design problem and the wheels start turning. The next step is moodboards, round one, round two, it's full steam ahead...
5 Sustainable Packaging Trends Reshaping CPG in 2026
Packaging design is changing fast. And if you're a CPG brand owner in Australia right now, you’re probably being pitched something new every month. A supplier tells you fibre-based is the future. A competitor switches to PCR. You read an article about 2D barcodes and...
Sustainable Halloween Packaging 2025: Industry Insights
Does Sustainable Seasonal Packaging Exist? Short answer, it's complex. Sustainable seasonal packaging presents a complex challenge for brands in 2025. It needs to be creative and eye-catching to celebrate the season, single-size to satisfy treating expectations, AND...
Why Does Sustainability Feel So Complicated in 2025?
Do you ever wonder; Does sustainability need to be this complicated? I'll start by saying, sustainability is most definitely a complex problem, but I often wonder, are we overcomplicating it rather than taking meaningful action? As a packaging designer and...
From Biodegradable to Compostable: Breaking Down the Buzzwords for Smart Brand Owners
In the ever-evolving landscape of sustainable packaging, terms like "biodegradable," "degradable," "oxo-degradable," and "compostable" are thrown around like a confusing game of environmental Mad Libs. With Australia's targets to make all packaging recyclable,...
5 Sustainable Design Trends Reshaping Australian Packaging in 2025
As a packaging designer who's spent years helping Australian brands navigate the sustainability landscape, I've witnessed a remarkable shift in our industry. In 2025, sustainable packaging isn't just a nice-to-have, it's become a strategic necessity that's reshaping...
Top 5 Packaging Trends for 2023
Design Trends come and go but, high quality packaging never goes out of style. If you are a trend setting brand than you might want to consider bold colours, flashy typography and take influence from the 60's, 70's and 80's. But, for those of us who want packaging...
4 Unforgettable Holiday Packaging Ideas
These days, we all love buying everything online. It's easy, quick and keeps us safe from cooties. As a result, brand owners are looking for creative ways to make a memorable brand experience without the support of in-store marketing. With online purchases, the best...