Reading Material
How can ChatGPT help marketers be more efficient?
Chatbots have been around for a while, but they have recently become more sophisticated, allowing them to create unique marketing content more effectively. With the help of chatbot GPT technology, marketers are now able to leverage artificial intelligence (AI) to...
Top 5 Packaging Trends for 2023
Design Trends come and go but, high quality packaging never goes out of style. If you are a trend setting brand than you might want to consider bold colours, flashy typography and take influence from the 60's, 70's and 80's. But, for those of us who want packaging...
4 Unforgettable Holiday Packaging Ideas
These days, we all love buying everything online. It's easy, quick and keeps us safe from cooties. As a result, brand owners are looking for creative ways to make a memorable brand experience without the support of in-store marketing. With online purchases, the best...
Eco-friendly Chocolate Packaging
One of my favourite things I ever designed was the eco-friendly chocolate packaging shown in this photo. It is an oldie but a goodie from design school, where the brief was to create a chocolate brand and packaging range. Mine was an organic, handmade, Aussie-owned...
Sustainable Food Service Packaging
Sustainable Food Service Packaging TIP No. 4 - Plastic Free Packaging Series Gone are the days of the styrofoam container and more recently the plastic straw! Restaurants, cafes, food trucks, you name it–Aussie’s love the convenience of ‘take-and-run’ food services...
6 Ideas for Sustainable Beverage Packaging
Eco-Friendly Beverage Packaging No. 3 - Plastic Free Packaging Series Have you ever wondered, what happened to the 'milkman'? Join me for a walk down memory lane and let's take a quick look at beverage packaging before the dreaded plastic milk jug and water bottle. It...
How to make your cosmetic packaging more eco-friendly
Plastic Free Cosmetic Packaging No. 2 - Plastic Free Packaging Series Want to know the ugly truth about beauty packaging? Did you know that due to the complex nature of cosmetic packaging, beauty packaging can be difficult to recycle through normal processes? As a...
What are Eco-friendly Stickers & Labels?
Welcome to TIP No. 1 of my Plastic Free Packaging series! As a sustainably minded brand and packaging designer, I want to make it easy for brands to design packaging that is eco-friendly. Throughout the month of July, as part of my contribution to the Plastic Free...
What is Compostable Packaging?
Sustainable packaging is growing in popularity as brands of all sizes strive to be more eco-friendly. You’ve probably seen packaging on the shelves with claims like “plant based”, “100% compostable” and “biodegradable” which all sounds pretty green right? Compostable packaging is a relatively “new” market offering many different materials from bioplastic to mushroom fibre, but is compostable packaging as good as it seems?