Packaging design support that helps growing brands scale with confidence
Build a packaging design system that keeps your brand consistent, supports sustainability and makes every launch run smoothly.
Whatever stage your business is at – launching something new, expanding a range, or steering a rebrand under new regulatory pressure – I’ll help you make packaging decisions that hold up.
Does any of this sound familiar?
- Packaging decisions feel reactive and disconnected.
- You’re second guessing your sustainability claims for fear of greenwashing.
- Your packaging design is inconsistent across your product range.
- You’re unsure whether your packaging choices align with your values.
- You feel like you need to become a packaging expert to make better decisions.
Now, imagine this:
- A clear packaging framework that makes future decisions easier.
- Confidence that your sustainability choices are practical and credible.
- A cohesive packaging system that supports your brand as it grows.
- Packaging that reflects the quality of your brand.
- An expert guiding your decisions, so you’re not carrying it alone.
If you like the sound of that new reality. Keep reading to find out how we get there.
The 3R Packaging Design Process
Every project is built on my 3R Packaging Design Process. It’s how I make sure sustainability isn’t just a nice idea, it’s actually built into your packaging from the start.
RE:VIEW
Understand where your brand and packaging is today.
RE:IMAGINE
Create a strategy, sustainability direction and design foundations.
RE:ALISE
Bring the strategy to life through packaging design and rollout.
The right starting point depends on where your brand is right now.
The Fresh Start
For founders bringing their first product to life.
Everything you need to get your first packaging out into the world, looking great and doing good for the planet, without the overwhelm.
Who's it for
You’re launching your first product (or finally ditching the packaging you DIY’d at the start) and want something that looks professional, tells your story honestly, and won’t need redesigning in six months.
What's Included
Re:view: Understand where you’re starting from.
- Review what similar brands are doing in your category, so you know what “good” looks like
- Identify sustainability options that make sense for your size and budget
- Material and supplier suggestions (incl. low MOQ order options)
Re:imagine: Map out the plan.
- Sustainability priorities, kept simple and honest
- Key decisions that’ll guide your packaging design (materials, formats, structure)
- Claims approach that won’t get you in trouble for greenwashing
- The story your packaging needs to tell
Re:alise: Bring it to life.
- Packaging design for your core product(s)
- Print-ready files and supplier specs
- A simple guide so you can stay consistent as you add new products
- Introductions to suppliers, if helpful
How it works
We start with a chat about your brand, your product, and what you’re working with. From there we move through the 3R process as one smooth sprint, designed to get you production-ready quickly, without cutting corners on sustainability.
Prefer to chat? Book a free 20-min call to discuss your project.
The Growth Spurt
For small businesses ready to scale.
A refresh that helps your packaging keep up with your business growth; better materials, a system that works across your range, and design that’s ready for retail.
Who's it for
You’re growing, with more products and maybe your first retailer stockist, or maybe you’re just outgrowing packaging that was never built to handle this many SKUs. Things need to be smarter, but you don’t have time to overhaul everything from scratch.
What's Included
Re:view – We’ll take stock of what’s working (and what isn’t)
- A look at your current packaging across the range
- Identify sustainability gaps (materials, waste, end-of-life)
- Design consistency check
Re:imagine – Build a strategy to set the direction
- Update sustainability priorities and claims approach
- Packaging guidelines built to flex as your range grows
- Flag any certifications or labelling you’ll need for retail
- A refreshed messaging story for your growing customer base
Re:alise – Let’s bring it all together.
- Packaging re-design across your product range
- A design system that makes adding future products easy
- Template guidelines for your team
- A simple rollout plan so the transition is smooth
How it works
We start by taking a look at what you’ve already got and how it’s working for you. That shapes a clear direction, balancing sustainability, cost and consistency before we move into design or re-designing your range.
Prefer to chat? Book a free 20-min call to discuss your project.
The Sustainability Glow Up
For established brands evolving their packaging system.
A longer-term partnership to bring your whole packaging range in line with where your brand and sustainability expectations are headed.
Who's it for
You’re an established brand with packaging that’s been around a while. Sustainability is no longer optional (customers, retailers and your team expect it) but change needs to happen carefully, without disrupting your brand reputation and supply chain.
What's Included
Re:view – Let’s understand the full picture.
- A full-range packaging review
- Identify where the biggest sustainability opportunities are
- Input from your team, suppliers, retail partners if useful
- Compliance and labelling advice
Re:imagine – A long-term packaging plan.
- A sustainability roadmap that goes beyond basic compliance.
- Packaging design principles that protect what makes your brand recognisable.
- Claims approach that supports your marketing and brand story.
- Thinking ahead to future products and packaging needs.
Re:alise – System-wide rollout.
- Design across your full product range.
- Full templates, guidelines and documentation for your team.
- A phased rollout plan that works with your existing supply chain.
How it works
This is less a one-off project and more an ongoing partnership. We start with a thorough look at your current packaging, build a long-term direction together, then roll-out the redesign in phases, with support along the way as things move into production.
Note: If your brand needs formal environmental reporting, APCO compliance documentation, or deep supply-chain sustainability audits, I partner with trusted specialist sustainability consultants to cover this alongside the design work. I’ll flag if and when that’s the right move for you
Prefer to chat? Book a free 20-min call to discuss your project.
Creative Marketing Support
From point of sale marketing collateral to national brand campaigns. This is the creative support that helps you market, sell and show up consistently.
Who's it for
Perfect for brands with ongoing design needs and want a go-to creative partner to keep their brand communications sharp and cohesive.
Types of work:
- Brand development
- Print marketing collateral
- Print and digital ads
- POS and signage
- Catalogues and training guides
- Campaign ideation
Don’t see what you’re looking for? Get in touch to discuss your project.
Not sure where to start?
Most brands start with a conversation, not a commitment.
Book a free 20-minute discovery call and I’ll help you figure out the right starting point for your brand.