Packaging design for ambitious brands who want to look good AND do good
I help growing brands make confident packaging decisions through strategic design and practical sustainability guidance
You didn’t start your business to become an expert in packaging, sustainability claims and design decisions. But right now, it probably feels like you need to be.
Whether you’re launching a new product or evolving an established brand, packaging decisions can quickly become complicated. I’ll help you navigate the process by balancing creativity, sustainability and commercial realities to create packaging that’s clear, credible and designed to grow with your brand.
If you want packaging that looks good, communicates your values honestly and supports your sustainability goals, you’re in the right place.
MY PROCESS
The 3R Packaging Design Process
A sustainable-by-design approach to packaging design
Most growing brands make packaging decisions one project at a time. As product ranges expand, those decisions become harder to manage, sustainability goals become less clear, and consistency starts to slip.
The 3R-Packaging Design Process brings strategy, sustainability and design together from the start, so every packaging decision builds on the last, rather than starting from scratch.
RE:VIEW
A practical packaging review where we unpack how your current packaging design is performing.
RE:IMAGINE
This is where strategic thinking meets creative direction. We’ll map sustainability goals and design foundations that make sense for your brand and budget.
RE:ALISE
We design your packaging as one cohesive system, ready for production and built to grow with you.
Hi I’m Nancy,
A Sustainable Packaging Specialist with over 20 years’ experience designing for brands of every size, from ambitious pet supplement startups to established household skincare names.
What I’ve learned is brands don’t just need a designer, they need someone to navigate sustainability with them.
Too often I see brands making one-off design decisions without a strategy tying it all together. My process combines creative design with circular design principles, building a complete packaging system that’s made to last.
I don’t just design packaging, I build design systems that are creative, distinctive and practially sound.
What is Circular Design?
Circular design is packaging built with its whole life cycle in mind. Designed to be reused, refilled or easily recycled, rather than used once and forgotten. It’s a smarter way to think about packaging, not a stricter one.
You don’t need to have it all figured out to start. Wherever your brand is right now, circular principles can meet you there. It’s about making smart, practical decisions that add up over time, not overhauling everything overnight. That’s what my process helps you do: turn sustainability into something measurable, manageable and built to grow with your brand.
See how it all comes together.
I’ve had the pleasure of working with and helping shape some incredible businesses over the years:
What People are Saying
“Nancy's knowledge in circular packaging design is exceptional”
“I found it incredibly valuable to learn what sustainable packaging really means - not just on paper, but in practice, within the realities of the infrastructure and markets where I supply my products.”
Jean from Vet FX
“I can't give Nancy enough praise”
"I can’t give Nancy enough praise because she has over-delivered and provided work beyond our expectations in every project we have engaged her on.”
Niki from Australian Organic Ltd.
"Fantastic to work with"
“Nancy is fantastic to work with. Her creative process is incredibly thorough, and she really gets under the skin of the brand to deliver strong, compelling creative solutions.”
Katie from A'kin Naturals
Not sure where to start?
START HERE!
Download your free 2026 Packaging Readiness Worksheet and see where your packaging stands against Australia’s changing packaging regulations and what changes you can start making today.