Case Study: Tonik Fusion
Client: Tonik Fusion
Category: Health and Wellness
Project: Packaging Consultation, Packaging Design, Icon Creation
Impact: Circular Design through Reuse & Refill
About Tonik Fusion
Tonik Fusion offers a range of 100% organic, sustainably sourced herbal hot chocolates infused with restorative medicinal mushroom powders.
Aimed at the health-conscious busy woman, these products offer a convenient, restorative and delicious supplement to encourage self-care and restoration.
Project Goals
The objective was to create packaging that was contemporary, natural, and sophisticated while staying true to the brand’s values of sustainability for both people and planet.
Process & Solution
During the brand discovery phase, we recognised an opportunity to embrace circular design through a reuse & refill model. Positioning the brand as a premium pantry staple and extending the life of the container.
Material choice was also a key consideration, landing on an air-tight, brushed aluminium container, which is food safe, durable and infinitely recyclable.
“Nancy’s passion leaves no stone unturned, she researches and offers alternative solutions resulting in deliverables that exceeded our wildest expectations.”