Australian Organic

Client: Australian Organic Ltd.
Category: Not for Profit Organisation
Project: Brand Discovery Workshop, Visual Brand Identity, Brand Guidelines, Event Collateral
Impact: Clarity and consistency for marketing communications

Australian Organic Ltd (AOL) is the leading peak industry body engaging with Government and Industry to promote the interests of organic certified brands and protect the integrity of the industry.

Project Goal
AOL initially approached me looking for a re-fresh to the iconic Australian Organic logo which they felt had become dated.

The AOL logo is a nation-wide trusted and recognised logo that stands for authority, trust, and confidence. However, it was clear through our initial consultation that ‘just a logo’ wasn’t going to communicate these brand values and a complete visual brand design was needed.


My visual brand design process is a strategy-first approach, commencing with virtual workshops where I helped the marketing team clarify their brand foundations and vision. From there, I developed a new visual brand identity and Brand Playbook which now serves as a guiding compass for their marketing team.

The brand identity included a refreshed colour palette, typography and guidance on photography and tone of voice.

The Result
The result was transformative. A revitalised visual brand with more depth, impact and authority that maintained recognisability of the iconic logo found on organic products throughout Australia.

Australian Organic was so pleased with the clarity my process provided, that they employed me to rebrand their entire brand portfolio as well as create conference collateral to celebrate 35 years of Organic Industry.

“Our journey with Nancy began with one simple brand refresh however, Nancy’s professionalism and pure talent has lead to an entire overhaul on all of our brands and IP.

I can’t give Nancy enough praise because she has overdelivered and provided work beyond our expectations in every project we have engaged her on.”

Niki Ford, CEO at Australian Organic Ltd.