Bud Organic Club

Client: Australian Organic Ltd.
Category: Not for Profit Organisation
Project: Brand Identity, Campaign Vision, Print Collateral, Digital Assets
Impact: Supporting Australian Organic Industry and sustainable living

About
Bud Organic Club is a division of Australian Organic Ltd. and was launched in 2012 to help consumers learn more about organic living, certified organic products, the producers behind them, and the importance of looking for certification logos. 

Project Goals
Australian Organic approached me to revamp the logo for their Bud Club membership program, expressing a desire for a more modern look.

The Process & Solution
In our brand discovery workshop we uncovered the core personality of the brand to be natural, approachable, and community-centered.

As a result the rebrand was tailored to appear rustic yet contemporary while retaining the recognisable “bud” icon, a symbol synonymous with Australian Organic Certification.

The rebrand extended to include collateral items for Mother’s Day gift boxes and their annual Australian Organic Awareness Month Campaign.

Our journey with Nancy began with one simple brand refresh however Nancy’s professionalism and pure talent has lead to an entire overhaul on all of our brands and IP. I can’t give Nancy enough praise because she has overdelivered and provided work beyond our expectations in every project we have engaged her on.”

Niki from Australian Organic Ltd.

CEO