Case Study: Lanolips

Client: Lanolips
Category: Natural Beauty
Project: Packaging Design, Illustration
Impact: Support clean beauty brands

About Lanolips
is an iconic Australian, natural skincare brand offering cruelty-free, clean skincare products to cure dry skin. All their products contain lanolin– a natural, renewable and deeply moisturising oil naturally occurring in sheep’s wool.

The Project Goals
Lanolips asked me to come up with a packaging concept for their mini-sized fruity flavoured lipbalms to be sold at beauty retailers globally including Sephora.  

The package was to be eye catching and cute yet align with their current brand guidelines. There was also a desire to use sustainable materials if possible.

The Result
The Fruity Babies promotion was such a success that we are working on another one for this year, this time with the additional benefit of a biodegradable bag.

“Nancy always has great ideas about how to effectively communicate messages in an engaging and effective way. We often brief Nancy looking for fresh approach to designs and are always really thrilled with the concepts she presents.”
Tammy Pall, Lanolips Pty. Ltd.