Case Study: Lanolips
Category: Natural Beauty
Project: Packaging Design, Illustration
Impact: Support clean beauty brands
Lanolips is an iconic Australian, natural skincare brand offering cruelty-free, clean skincare products to cure dry skin. All their products contain lanolin– a natural, renewable and deeply moisturising oil naturally occurring in sheep’s wool.
The Project Goals
Lanolips asked me to come up with a packaging concept for their mini-sized fruity flavoured lipbalms to be sold at beauty retailers globally including Sephora.
The package was to be eye catching and cute yet align with their current brand guidelines. There was also a desire to use sustainable materials if possible.
The Fruity Babies promotion was such a success that we are working on another one for this year, this time with the additional benefit of a biodegradable bag.