Gutsy Gals Kombucha

Client: Gutsy Gals
Category: Food & Beverage
Project: Illustration, Packaging Design, Circular Design Thinking
Impact: Encourage Circular Design Thinking

Gut Friendly Ferments for Gals on the Go!
Gusty Gals is a fictitious kombucha brand that I created to illustrate how a mobile refillery business model could work for the beverage industry.

Gutsy Gals is for the free spirited, health conscious, digestion challenged, hippy at heart women.

Strategy
Designed for the evolving work-at-home lifestyle of 2020, and commitment to enhancing health and immunity, Gutsy Gals introduces a mobile refillery service. Offering premium Kombucha in delightful flavours straight to your doorstep.

Take part by returning your bottles to be sanitised and refilling with your favourite flavours. Easily schedule a refill stop by booking through our online app or joining one of the designated routes.

 

Visual Brand
The brand identity, encompassing a logo, packaging design and the conceptual thinking behind a mobile refillery Kombi, embodies the brand’s core attributes; fun, carefree, environmentally conscious and community-aligned.

Vibrant pink and bold colours infuse a playful energy, while hand-drawn illustrations provide an approachable and handmade aesthetic much like the products themselves.