Dr. LeWinn’s Campaign
Client: Dr. LeWinn’s
Category: Inner Beauty Campaign
Project: Campaign Vision, Art Direction, Print & Digital Collateral Design
Impact: Improved Brand Perception
Campaign Goals: This digital campaign was designed to unveil the new Vegan Collagen Inner Beauty range, the first of its kind in Australian Pharmacy. Dr. LeWinn’s also wanted to use this campaign to shift the brand perception from outdated to warm and approachable, while emphasising convenience and customisation of their extensive inner beauty range.
Tagline: Mix it into your day. Every day.
Creative Vision: The idea of mixing it up has many meanings. It speaks to the variety on offer, how to mix this simple ritual into your daily beauty routine, and it also shows how beauty routines may change from day to day.
We focus on the day in the life of a modern woman and present scenarios in which she can easily incorporate Dr. LeWinn’s Inner Beauty range into her daily routine. We demonstrate convenience of packaging and versatility of product for glowing results.
Solution: To achieve a warm and approachable vibe that embraced the idea of plant-based products, we held our photoshoot outdoors and on location at various venues. By capturing a ‘day in the life’ of our ideal customer we highlight all the ways collagen supplements can seamlessly integrate into her daily beauty routine with an emphasis on convenience and versatility.
Result: The results were overwhelmingly positive with viewers saying the campaign was a refreshing change, with strong story telling and more emotion than previous product launches.
“Nancy’s vision for this campaign was flawless. I would highly recommend her for her impressive creative talents as well as her professionalism.”