Awareness Month Campaign 

Australian Organic Ltd. asked me to design the campaign collateral and rebrand for their annual Australian Organic Awareness Month national campaign. 

The purpose of the campaign is to bring awareness to organic certification and would be featured both online and in-store within organic grocers and retailers across Australia for the month of September.

Our aim with this year’s campaign was to communicate celebration, joyfulness and freshness in a contemporary way but it was also important not to be too playful or childish as to alienate the current customer base.

I used an illustrative approach and vibrant pastel palette to create eye catching and energetic campaign collateral while maintaining the original brand colours of Bud Organic Club and Australian Organic.

Once the key visual was approved, we carried this new look across marketing collateral, in-store signage, print and digital advertising. I also created some custom animated GIFS for social media engagement.