Australian Organic Ltd.
Client: Australian Organic Ltd.
Category: Not for Profit Organisation
Project: Print Collateral, Digital Assets, Marketing Support
Impact: Supporting sustainable living and education.
Australian Organic Ltd (AOL) is the leading peak industry body engaging with Government and Industry to promote the commercial and social interests of certified brands and businesses and protect the integrity of the certified industry.
AOL approached me looking for a brand re-fresh for the AOL logo which they felt had become dated.
The AOL logo is a nation-wide trusted and recognised logo so I didn’t want to alter the logo too much rather add to the branding to support the key messaging of authority, trust and confidence.
We acheived this by first clarifying the overall message and personality of the brand and then I created a visual brand guide including a refreshed colour palette, fonts and direction for imagery and tone of voice.
The result was a revitalised visual brand with more depth, impact and authority yet still maintaining the recognisability of the iconic logo and bud symbol.
AOL was so pleased with the clarity I provided that they employed me to roll out rebranding for their entire brand portfolio and design a complete Brand Guidelines report for their marketing team.
“Nancy has been an absolute pleasure to work with. Our journey with Nancy began with one simple brand refresh however Nancy’s professionalism and pure talent has lead to an entire overhaul on all of our brands and IP.
I can’t give Nancy enough praise because she has overdelivered and provided work beyond our expectations in every project we have engaged her on.”