Kelly Macdonald is a passionate nutritionist based in the Gold Coast. She approached me to design a logo and supporting collateral to promote her home based nutrition consulting clinic. The design was to appeal to mothers and families and she wanted something colourful that sparks ideas about health and nourishment.
The custom illustrated fruit and vegetable icons offer a professional yet playful design paired with a clean layout and soft, fresh colours to represent the colour pallet of fresh produce.
- Logo design
- Custom illustrated branding elements
- Illustrated signature pattern
- Business cards + stationery
- Brochure (Meal diary booklet)