What is a Designers Role in Consumerism?

flat lay of green design tools of the trade

Written by Nancy

Jan 4, 2019

“We can’t consume our way to a more sustainable world.” – Jennifer Nini –

Welcome to my first ever blog post. WHOOP WHOOP!

I am going to use this space to share green-inspired design tips, and offer conscious content ideas to inspire more earth friendly design and smarter business practices.

I want to kick it all off by talking about the often overlooked role Graphic Designers play in consumerism and consumption. It’s no secret that we live in a consumerist world and often purchase based on wants not needs. Trends are constantly changing and advertising, billboards and magazines bombard us with messages to make us want more and be “better”. 

Now, if you are thinking whoa hold up … this is all a bit too heavy for a Monday morning. Well, keep reading the story does get brighter.

A Graphic Designer contributes to consumerism by designing eye catching packaging, emotive branding and compelling advertising to help brands sell their products and messages. 

A designer friend of mine once said.

“I saw something I designed rolling down the road and it made me realise, I create beautiful garbage.”

YIKES! As a designer myself the reality of this sat heavy on me. It left me contemplating, what kind of designer did I want to be? What brands and companies did I want to align myself with and what messages did I want to put out into the world? 

“I cannot do everything, but I can do something.” 

– Edward Everett Hale – 

As a Graphic Designer I believe I have a unique opportunity to use my problem solving skills to offer better ways to package and sell products and can use my design abilities to send smarter messages, creating change in how we consume and interact in this consumerist world.

So this is where I begin my journey as a Sustainable Graphic Designer. Follow me here for all my eco ramblings.

Sustainably yours,


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